How to Move Over 100 Used Car Units in Your Dealership Per Month

Moving 100+ used car units a month isn’t just a goal—it’s a game-changer. For most dealerships, hitting that benchmark means you’ve cracked the code on inventory, marketing, customer experience, and sales process. If you’re looking to boost your monthly sales volume and consistently move over 100 used car units, this blog post lays out a proven strategy that combines digital marketing, operational efficiency, and sales psychology.

1. Stock the Right Inventory

You can’t sell what you don’t have. Successful high-volume dealerships stock vehicles that are:

• In high demand (popular makes/models)
• Priced competitively
• Well-maintained and reconditioned
• Appealing to a wide buyer demographic

Use tools like Caryano, vAuto, CARFAX, or Kelley Blue Book to understand what’s trending in your market and price your cars strategically.

2. Turn Inventory Fast with Smart Pricing

Avoid sitting on inventory for 60+ days. The faster you turn your stock, the more units you can sell. Follow this strategy:

• Use dynamic pricing: Adjust prices weekly based on market data and customer engagement.
• Create urgency: Promote special limited-time offers to move slow-moving inventory.
• Incentivize trade-ins: Offer aggressive trade-in bonuses to bring in fresh stock and lock in new deals.

3. Master Your Online Presence

Your online showroom should be just as appealing as your physical lot.

• List every vehicle online with quality photos, videos, and full descriptions.
• Leverage third-party platforms like Caryano, CarGurus, Autotrader, Cars.com, and Facebook Marketplace.
• Make sure your website is fast, mobile-friendly, and optimized for search engines.

Online shoppers should be able to find your inventory, get pre-approved for financing, and even schedule a test drive—all from their phone.

4. Run Targeted Ads That Convert

Digital ads should do more than build awareness—they should drive action.

• Use geotargeted Facebook & Google Ads to reach local buyers.
• Retarget visitors who’ve viewed inventory pages but haven’t contacted you.
• Create urgency with messaging like “Just Reduced” or “New Arrival.”

Video ads showcasing fresh arrivals or customer testimonials are also great for building trust and driving conversions.

5. Create a Streamlined Sales Process

Time kills deals. The faster and smoother your sales process, the more deals your team can close.

• Use a CRM to track every lead and automate follow-ups.
• Train your team to respond within 5 minutes of an inquiry.
• Simplify financing, paperwork, and test drives.

A one-hour turnaround goal from greeting to closing should be your benchmark.

6. Offer Financing for All Credit Types

Don’t let financing be a barrier. Partner with multiple lenders and offer:

• Buy Here, Pay Here options
• Subprime financing
• First-time buyer programs

When you make it easy for people to get approved, you’ll close more deals—period.

7. Encourage Referrals and Repeat Business

Your best marketing is a satisfied customer. Implement:

• A strong referral program with cash incentives
• Follow-up calls and emails asking for reviews
• Loyalty offers for repeat buyers

Happy customers can help bring in dozens of new leads every month.

8. Hold Weekly Sales Events

Events give people a reason to visit your lot now. Run themed events like:

• “Tax Refund Sales”
• “Credit Rebuilding Blowouts”
• “Trade-In Extravaganzas”

Promote events across all channels—text, email, social, and radio. Create FOMO (fear of missing out), and you’ll see the lot buzzing.

9. Motivate and Monitor Your Sales Team

Your team is the engine that drives sales.

• Set clear, daily goals per salesperson.
• Run friendly competitions with rewards.
• Offer real-time coaching and feedback.

Top-performing dealerships often hire talent with customer service experience—not just car sales—and train them intensively.

10. Track Everything. Adjust Fast.

Use metrics to measure what’s working:

• Lead sources
• Average days in inventory
• Conversion rates
• Ad performance
• Sales by salesperson

Double down on what’s working and drop what isn’t.

Final Thoughts

Selling over 100 used cars a month isn’t luck—it’s strategy, discipline, and consistency. It’s about knowing your market, creating a smooth buying experience, and being relentless with your follow-ups and marketing. Implement these steps, measure your performance, and you’ll be surprised how fast you can scale.

Are you ready to hit 100+ units this month?

Talk to us